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Showing posts from April, 2018

HOW TO CHOOSE A WEB DEVELOPER FOR YOUR BUSINESS

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Unless you know what to look for, choosing a  web developer  can be a very difficult task. Because there are no licensing requirements for web developers, and the barriers to entry are almost nonexistent, the web development market has become flooded with individuals and companies of all skill levels and capabilities. This whitepaper provides tips for what to consider when choosing a web developer. Tip #1: Look for Specialization Many web developers claim that they can do it all. The truth is that most web developers are primarily either graphic designers or programmers. The fields of graphic design and programming are fairly specialized and it is uncommon to find people who are able to do both well. When looking for a web developer, we suggest asking the professionals to designate who will be designing your web site and who will be doing any custom programming. If it is the same person doing both pieces, we advise paying even closer attention to their portfolio. Tip #2: L
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THE SEO TRENDS TO LOOK IN 2018

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Similar to other areas in the tech industry, SEO is constantly changing. The once fail-proof method of consistently landing atop SERPs (search engine results pages) became irrelevant within a few months. SEO practices that once dominated the industry quickly fell out of favor. The Google algorithm itself changes constantly, sometimes with multiple changes happening within months. On top of that, the technology available to  SEO professionals  also constantly evolves, allowing us to stay abreast the seemingly daily changes of what it takes to dominate search. While 2017 has brought about the dominance of Google AMP (accelerated mobile pages), the rise of HTTPS, the importance of backlinks, the precaution of the overuse of 301 redirects and reformatting of rich snippets to accommodate the increasing popularity of voice search, some of these trends will continue into 2018 and some will fall away. On the other hand, we expect many new trends to emerge in 2018. While Googl
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Location: Ahmedabad, Gujarat, India
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